Sun Care Market Report: How can brands take sun care to the next level in 2017?

By Jo Allen | Published: 18-Apr-2017

As skin cancer rates rise, sun care plays an increasingly important role in offering high levels of protection. But products must also be multifunctional, encourage usage and educate consumers

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One of the key global trends in sun care in recent years has been the shift towards the use of higher SPFs, and today, the SPF30-50 sun protection segment dominates the market.

By 2024 this segment is expected to account for

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