Sun Care Market Report: How can brands take sun care to the next level in 2017?

By Jo Allen 26-Apr-2017

As skin cancer rates rise, sun care plays an increasingly important role in offering high levels of protection. But products must also be multifunctional, encourage usage and educate consumers

One of the key global trends in sun care in recent years has been the shift towards the use of higher SPFs, and today, the SPF30-50 sun protection segment dominates the market.

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By 2024 this segment is expected to account for ...

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