Shoppers more likely to buy beauty from brands supporting women’s rights this Mother’s Day

By Becky Bargh 23-Feb-2021

Female-supporting causes will sway shoppers decision on their beauty gifts, a Cosmetics Business survey finds

The vast majority of shoppers are more likely to buy a gift for Mother’s Day, 14 March, from a brand that supports causes for women.

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A new survey by Cosmetics Business, in partnership with Your Beauty Club, found almost...

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