Sephora pledges commitment to inclusivity with new campaign

By Becky Bargh | Published: 28-May-2019
Retail Marketing

The 'We Belong to Something Beautiful' initiative will see the retailer shut down its stores to host inclusivity workshops for employees

Beauty retailer Sephora has kicked off its We Belong to Something Beautiful campaign as part of its commitment to inclusivity in beauty.

The pledge will see the LVMH-owned retailer work to make the beauty space more inclusive for all customers.

On 5 June the retailer will shut down its stores, corporate offices and distribution centres to host inclusivity workshops for its employees.

“We will never stop building a community where diversity is expected self-expression is honoured, all are welcome and you are included,” read the retailer’s announcement on its Community site.

According to Bustle, Sephora will also publish a manifesto online of its commitment to equality in the beauty sector.

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