Consumers are using scent as a self care tool, creating an opportunity for performance fragrances that validate their claims
This week's insight in May's fragrance trend series focuses on a key trend that is building momentum in fragrance: the ability of scent to support self care.
Not only are more fragrances selecting notes specifically for their mood-boosting benefits, brands are investing in building their wellness claims with science-based evidence. And as they do, consumers' understanding of the wellbeing benefits of fragrance will grow.
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