This week's insight in May's fragrance trend series focuses on a key trend that is building momentum in fragrance: the ability of scent to support self care.
Not only are more fragrances selecting notes specifically for their mood-boosting benefits, brands are investing in building their wellness claims with science-based evidence. And as they do, consumers' understanding of the wellbeing benefits of fragrance will grow.
- See also:
- Estée Lauder Companies
- The Nue Co
- Boy Smells