Rituals drops two product lines at Sephora

The move is said to be part of the brand’s US expansion plan

Beauty brand Rituals has inked a retail deal with Sephora to stock two product lines.

US shoppers will now be able to purchase a trio of products from the brand’s Ritual of Sakura and Karma collections.

The brand’s Ritual of Sakura is inspired by Japanese cherry blossoms, while the Ritual of Karma range blends holy lotus and organic white tea.

Individual products include Rituals’ Foaming Shower Gels, Body Scrubs and Body Creams (from US$9.50).

“Rituals is extremely excited to launch on a platform as coveted and popular as sephora.com,” said Rituals’ founder and CEO Raymond Cloosterman.

“This signifies a major stepping stone for us, as a successful European brand, to introduce our slow-down philosophy to more consumers in the US through our innovative bath and home products.”

The move is said to be part of the brand’s US expansion plan.

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