Retail therapy

10-Oct-2006

Retailing Innovations is a sampling and unit dose concept created by Sampling Innovations. Working with professional hair care brand ghd, Sampling Innovations has introduced measured single dose mini bottles and tubes into the ghd indulgence treatment - weekly conditioning mask and ghd rescue drops weekly leave-in treatment. Also packed are intensive treatments from ghd's hair care line into custom-made trays, holding enough single-dose products for several once-a-week hair care treatments. Each regime box retails at £14.95.

Mark Lockyer, sales director for sampling innovations, commented: "The ghd Rescue Drops and Indulgent Treatment retail packs provide salon stockists with a genuine sales opportunity to add value to the transaction value of each customer visit.”

Retailing Innovations is a sampling and unit dose concept created by Sampling Innovations. Working with professional hair care brand ghd, Sampling Innovations has introduced measured single dose mini bottles and tubes into the ghd indulgence treatment - weekly conditioning mask and ghd rescue drops weekly leave-in treatment. Also packed are intensive treatments from ghd's hair care line into custom-made trays, holding enough single-dose products for several once-a-week hair care treatments. Each regime box retails at £14.95.

Mark Lockyer, sales director for sampling innovations, commented: "The ghd Rescue Drops and Indulgent Treatment retail packs provide salon stockists with a genuine sales opportunity to add value to the transaction value of each customer visit.”

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