How packaging makers are meeting the alcohol-free fragrance trend

By Julia Wray | Published: 27-Jan-2023

Best of Paris Packaging Week: Versatile takes on refillable wood packs and all kinds of recyclate inclusion were also among the highlights

The trend for water-based fragrance hit a milestone in 2022 with the launch of Dior J’adore Parfum D’eau – and packaging makers have taken note

Alcohol-free fragrance; the use of wood to create luxury, refillable packs; and continued steps towards more sustainable beauty, were among the novelties Cosmetics Business discovered at Paris Packaging Week.

Running from 25-26 January at the French capital’s Porte de Versailles expo centre, Paris Packaging Week brought together several established shows under one roof.

These were the PCD perfume and cosmetics event; ADF aerosols packaging and dispensing event; Packaging Première for luxury packaging; and drinks trade show PLD.

The following are highlights from the PCD section of the expo.

Trend 1: New formats for fragrance

Aptar displayed solutions for alcohol-free fragrance formulations

The launch of LVMH’s Dior J’adore Parfum D’eau last summer was a signal that alcohol-free fragrance had moved from niche to mainstream.

In keeping with this, Paris Packaging Week exhibitor Aptar demonstrated the ways in which brands opting for water-based scents could ensure consumers get the optimal experience.

Water-based fragrances lack the immediate evaporation of their more traditional cousins and, without careful packaging selection, can result in a ‘wet’ feel.

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