Why sampling is still a top tool for beauty marketing

Published: 2-Aug-2017 Featured companies: Sampling Innovations Europe The Red Tree Consultancy
Packaging

From magazine cover mounts to in store pop-ups via beauty boxes, there are many ways for consumers to trial beauty goods. But what might work for your brand?

You need to be a subscriber to read this article.
Click here to find out more.

Can there be many, if any, beauty product manufacturers that haven’t engaged in some form of sampling to source new customers or build brand awareness? If so, they’re either super premium priced and rooted rock solidly in the upper reaches of the market, or else they’re no longer in business. To sample or not to sample has never really been in question for most brand owners and their customers. What is, however, is determining the optimal way in which to go about it.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

Featured companies

We are experts in the strategy, design, production and distribution of profitable sampling campaigns, custom designed for beauty, fragrance, and personal care brands. With over... The Red Tree is the UK's leading international beauty brand consultancy. We develop and steer your ideas, challenge your thinking, and deliver results. We have an unparalleled...
  • Companies:
  • Berry M and H
  • Guardpack
  • HeinzGlas GmbH
  • Merumaya
  • GlossyBox
  • Easysnap
  • The Perfume Society
  • Graphters
See more

You may also like

Packaging

Berry Global to merge M&H and PET Power businesses into pan-European operation

Read more
The packaging group will relaunch its combined businesses as Berry Agile Solutions, offering short lead times and low MOQs

Trending Articles

  1. GEKA We are a leading manufacturer, supplier and wholesaler for innovative high precision beauty application solutions including mascara, lip gloss, concealer, micro brushes and beauty tools
  2. Sustainability made stylish GPA Luxury provides luxury packaging solutions which prioritise sustainability without sacrificing on style
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Supplements packaging design has turned joyful for this reason They look as good as consumers want to feel
  4. Launch Lab: Future-Forward Cosmetics – Beyond Packaging 2025 - WEBINAR 17 January 2025
  5. Beauty applicators firm Cosmogen attracts new owner Weinberg Capital Partners is now the majority shareholder of the cosmetic applicators, brushes and accessories maker

Relevant companies

See more

Upcoming event

Launch Lab: Future-Forward Cosmetics – Beyond Packaging 2025 - WEBINAR

17 January 2025 See all

You may also like

Packaging

Berry Global to merge M&H and PET Power businesses into pan-European operation

The packaging group will relaunch its combined businesses as Berry Agile Solutions, offering short lead times and low MOQs
You need to be a subscriber to read this article.
Click here to find out more.
Packaging

Beauty packaging hacks for squeezing out every last drop

Well-designed packaging lets consumers get the most from their purchases, while also helping curb product waste. Here are the experts’ top tricks
You need to be a subscriber to read this article.
Click here to find out more.
Packaging

How packaging makers are meeting the alcohol-free fragrance trend

Best of Paris Packaging Week: Versatile takes on refillable wood packs and all kinds of recyclate inclusion were also among the highlights
You need to be a subscriber to read this article.
Click here to find out more.
Packaging

Supersized beauty: The case for jumbo packaging

The cost of living crisis is encouraging consumers to buy bigger for better value. But what does that mean for beauty brands and their suppliers?
You need to be a subscriber to read this article.
Click here to find out more.
Packaging

Is there enough PCR plastic to go around?

When it comes to sustainable packaging options, PCR content is popular among beauty brands and consumers alike. However, surging demand amid ambitious inclusion targets has resulted in a shortage. Cosmetics Business finds out what this means for beauty packaging businesses and brands
You need to be a subscriber to read this article.
Click here to find out more.
Packaging

Creating the perfect pack to increase a beauty brand’s ROI

Good packaging is at the core of establishing a visual connection between product and producer – it needs to be engaging and consistent, and with 70% of purchasing decisions made in-store, and a third of this decision-making based on packaging, it can’t be overstated how crucial this is to your product’s success. Here, Jeremy Freedman explains how brands can ensure their packs design will return on their investment
You need to be a subscriber to read this article.
Click here to find out more.
Packaging

Foam party: The best dispensers on the market for your foaming products

With both cleansing products and at-home spa experiences enjoying an uptick in demand, here's why the foamers category has never been more in fashion
Subscribe now