Why sampling is still a top tool for beauty marketing

Published: 2-Aug-2017 Featured companies: The Red Tree Consultancy Sampling Innovations Europe
Packaging

From magazine cover mounts to in store pop-ups via beauty boxes, there are many ways for consumers to trial beauty goods. But what might work for your brand?

You need to be a subscriber to read this article.
Click here to find out more.

Can there be many, if any, beauty product manufacturers that haven’t engaged in some form of sampling to source new customers or build brand awareness? If so, they’re either super premium priced and rooted rock solidly in the upper reaches of the market, or else they’re no longer in business. To sample or not to sample has never really been in question for most brand owners and their customers. What is, however, is determining the optimal way in which to go about it.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

Featured companies

The Red Tree is the UK's leading international beauty brand consultancy. We develop and steer your ideas, challenge your thinking, and deliver results. We have an unparalleled... We are experts in the strategy, design, production and distribution of profitable sampling campaigns, custom designed for beauty, fragrance, and personal care brands. With over...
  • Companies:
  • Berry M and H
  • Guardpack
  • HeinzGlas GmbH
  • Merumaya
  • GlossyBox
  • Easysnap
  • The Perfume Society
  • Graphters
See more

You may also like

Packaging

Berry Global to merge M&H and PET Power businesses into pan-European operation

Read more
The packaging group will relaunch its combined businesses as Berry Agile Solutions, offering short lead times and low MOQs

Trending Articles

  1. Packaging firms Berry Global and Amcor to merge The combined company is expected to reach US$650 million in annual earnings
  2. FaiveleyTech's expertise for a new aesthetic of BYREDO perfumes The luxury perfume house BYREDO has entrusted FaiveleyTech with the creation of the cap for its new fragrance: Mojave Ghost Absolu de Parfum. The piece, made with Sulapac biocomposite material, combines a bold sensory aesthetic with reduced environmental impact
  3. L’Oréal, P&G and L'Occitane accused of greenwashing in new findings Changing Markets Foundation claims big brands' eco claims are misleading
  4. Meiyume debuts at Cosmopack Asia 2024: "Elevate: Reaching New Heights in Beauty Innovation" Meiyume, an award-winning B2B beauty manufacturer, proudly debuts at Cosmopack Asia 2024 at AsiaWorld-Expo (AWE). Under the theme "Elevate: Reaching New Heights in Beauty Innovation," Meiyume will showcase innovative, technology-driven, and sustainable solutions designed to transform the beauty industry. Visitors will engage in an immersive experience led by Meiyume's experts in packaging, formulation, sustainability, and beauty intelligence
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    Lifting the lid on Lush’s Christmas gifting Snow Fairy maker Lush produces millions of products every Christmas. Cosmetics Business provides an inside scoop into how it meets the mark each year

Relevant companies

See more

Upcoming event

Cosmoprof India 2024

5-7 December 2024 | Mumbai, India See all

You may also like

Packaging

Berry Global to merge M&H and PET Power businesses into pan-European operation

The packaging group will relaunch its combined businesses as Berry Agile Solutions, offering short lead times and low MOQs
You need to be a subscriber to read this article.
Click here to find out more.
Packaging

Beauty packaging hacks for squeezing out every last drop

Well-designed packaging lets consumers get the most from their purchases, while also helping curb product waste. Here are the experts’ top tricks
You need to be a subscriber to read this article.
Click here to find out more.
Packaging

How packaging makers are meeting the alcohol-free fragrance trend

Best of Paris Packaging Week: Versatile takes on refillable wood packs and all kinds of recyclate inclusion were also among the highlights
You need to be a subscriber to read this article.
Click here to find out more.
Packaging

Supersized beauty: The case for jumbo packaging

The cost of living crisis is encouraging consumers to buy bigger for better value. But what does that mean for beauty brands and their suppliers?
You need to be a subscriber to read this article.
Click here to find out more.
Packaging

Is there enough PCR plastic to go around?

When it comes to sustainable packaging options, PCR content is popular among beauty brands and consumers alike. However, surging demand amid ambitious inclusion targets has resulted in a shortage. Cosmetics Business finds out what this means for beauty packaging businesses and brands
You need to be a subscriber to read this article.
Click here to find out more.
Packaging

Creating the perfect pack to increase a beauty brand’s ROI

Good packaging is at the core of establishing a visual connection between product and producer – it needs to be engaging and consistent, and with 70% of purchasing decisions made in-store, and a third of this decision-making based on packaging, it can’t be overstated how crucial this is to your product’s success. Here, Jeremy Freedman explains how brands can ensure their packs design will return on their investment
You need to be a subscriber to read this article.
Click here to find out more.
Packaging

Foam party: The best dispensers on the market for your foaming products

With both cleansing products and at-home spa experiences enjoying an uptick in demand, here's why the foamers category has never been more in fashion
Subscribe now