The Pure Beauty Awards UK 2022 ceremony was once again the highlight of beauty's social season. 

Just a stone's throw away from Trafalgar Square, the Regal Affair-themed ceremony was an evening of revelry and delight in the heart of central London at 8 Northumberland Avenue. 

"The Pure Beauty Awards is a moment to reflect and celebrate innovation, expertise and uniqueness in the beauty industry," said Sarah Parsons, Editor of Pure Beauty. 

"But we also recognise the changing cosmetic landscape and the brand's that understand the needs of evolving consumer priorities. That is why this year we introduced Best New Sleep Product and Best New Sexual or Intimate Care Product to reflect the increasingly holistic nature of beauty." 

This year's Pure Beauty Awards UK host was none other than the award-winning comedian Luisa Omielan. A BAFTA Breakthrough Brit winner, Omielan is one of Britain's best stand up comedians and will undoubtedly be a delight as she takes centre stage. 

"Congratulations to all of our winners, your awards were truly well deserved, as it is innovators like yourselves that propels our industry on to achieve bigger and better accomplishments," added Parsons. 

Scroll down to see the full list of winners for 2022…

Skin Care

Best New Mass Skin Care Product

• Gold: BOOST LAB, Brightening Serum
• Silver: CETUEM, ICE PACK
• Bronze: BEAUTY KITCHEN, SEAHORSE PLANKTON+ SUPER SOOTHING TONER
• Highly Commended: TROPIC, JUICY GREENS

Best New Luxury Skin Care Product

• Gold: This is Silk, RADIANCE, RENEWED Silk Overnight Oil
• Silver: BEE CERA, Stemcell Face & Neck Cream 5 in 1
• Bronze: HIKARI LABORATORIES, FOUNTAIN SERUM
• Highly Commended: MONAT, BOTANIC BAKUCHIOL Vegan Retinol Alternative Lotion

Best New Face Mask

• Gold: BEAUTYPRO, RETINOL anti-ageing FACIAL SHEET MASK
• Silver: BEE CERA, Stemcell, Therapy Sleeping Mask
• Bronze: FUSION BY DANIELLE COLLINS, Pro Collagen Mask
• Highly Commended: MAYSAMA, GREEN ROOIBOS BRIGHTENING MASK

Best New Cleanser

• Gold: S'ABLE LABS, QASIL CLEANSER
• Silver: ARTISTRY SKIN NUTRITION, HYDRATING MOUSSE CLEANSER
• Bronze: Cocunat, PAMPER GEL
• Highly Commended: ANI Skincare, Facial Cleanser

Best New Exfoliator

• Gold: WILD SCIENCE LAB, HAPPY BALANCE Clarifying Essence
• Silver: BOOST LAB, AHA Glow Resurfacing Serum
• Bronze: MAYSAMA, ABP11 GREEN ROOIBOS GENTLE RESURFACING TONER
• Highly Commended: TROPIC, JUICY GREENS

Best New Serum

• Gold: RAAIE, MORNING DEW VITAMIN C SERUM
• Silver: WILD SCIENCE LAB, LIGHT SWITCH Hyperpigmentation Serum
• Bronze: BEE CERA, Stemcell, Face & Neck Lifting Serum
• Highly Commended: BOOST LAB, 2D-Hyaluronic Hydro Boost Serum

Best New Moisturiser

• Gold: ARTISTRY SKIN NUTRITION, RENEWING REACTIVATION DAY CREAM SPF30
• Silver: THE INKEY LIST, OMEGA WATER CREAM
• Bronze: ANTIPODES, Diem Vitamin C Pigment-Correcting Water Cream
• Highly Commended: BYOMA, MOISTURIZING GEL CREAM

Best New Eye Cream

• Gold: Nu Skin, NUTRICENTIALS EYE LOVE BRIGHT EYES illuminating eye cream
• Silver: ARTISTRY SKIN NUTRITION, RENEWING REACTIVATION EYE CREAM
• Bronze: HIKARI LABORATORIES, EYE-TECH SET
• Highly Commended: TROPIC, EYE DREAM

Best New Targeted Treatment

• Gold: SKIN CHOICE, BREAKOUT PATCH

• Silver: WILD SCIENCE LAB, HAPPY PLACE Blemish Gel

• Bronze: The Ordinary, Salicylic Acid 2% Solution
• Highly Commended: MAYSAMA, GREEN ROOIBOS BRIGHTENING MASK

Best New Professional Skin Care Product

• Gold: REVISION SKINCARE, C+ Correcting Complex
• Silver: HIKARI LABORATORIES, GROWTH-F MESO COCKTAIL
• Bronze: GAIA, STRENGTHENING BODY OIL
• Highly Commended: HIKARI LABORATORIES, ACTIVE COLLAGEN +NAD

Best New Skin Care Brand

• Gold: RAAIE
• Silver: Hayaty Natural
• Bronze: BOOST LAB CO
• Highly Commended: BYOMA 

Body Care

Best New Body Moisturiser

• Gold: Baby Sebamed, BODY MILK

• Silver: australian bodycare, aloe vera natural gel
• Bronze: YARDLEY LONDON, MAGNOLIA & FIG MOISTURISING BODY MIST
• Highly Commended: MONAT, Hydrate & Repair Body Serum

Best New Body Exfoliator

• Gold: I LOVE WELLNESS, ENERGY BODYSCRUB
• Silver: NEOM ORGANICS, GREAT DAY BODY SCRUB
• Bronze: PLANTOPIA, SLUMBER SOAK & SCRUB

Best New Bath and Shower Product

• Gold: Baby Sebamed, SKIN CARE OIL
• Silver: australian bodycare, Rose Geranium SKIN WASH
• Bronze: Molton Brown, Neon Amber BATH & SHOWER GEL
• Highly Commended: NOUGHTY, THE HERO BATH & SHOWER GEL

Best New Hand, Foot or Nail Product

• Gold: PROTEIN FORMULA FOR NAILS, 2, I Grow
• Silver: Earthy nail polish, Cuticle Oil
• Bronze: NAILKIND, Vegan QUICK DRY NATURAL NAIL WEAR
• Highly Commended: Feather & Down, Nourishing Night Hand Cream

Best New Sun Care and Tanning Product

• Gold: TAN-LUXE, THE CRÈME
• Silver: DR. CINK, UV PROTECTION CREME BROAD SPECTRUM SPF50+
• Bronze: Sienna X, SELF TAN CLEAR WATER MOUSSE
• Highly Commended: MODERE, CELLPROOF SUNLESS TANNING FOAM

Wellness

Best New Sleep Product

• Gold: Feather & Down, Calming Sleep Mist
• Silver: I LOVE WELLNESS, SLEEP PILLOW MIST
• Bronze: alya skin, PINK MARINE COLLAGEN SLEEP MASK
• Highly Commended: BEAUTYPRO, warming eye mask

Best New Beauty Supplement       

• Gold: REVIVE COLLAGEN ENHANCED PLUS, PREMIUM LIQUID MARINE COLLAGEN DRINK SUPPLEMENT
• Silver: Nu Skin, BEAUTY FOCUS COLLAGEN+
• Bronze: FOREVER LIVING, FOREVER MARINE COLLAGEN
• Highly Commended: NUTRILITE, BEAUTY YOU GLOW

Best New Sexual or Intimate Care Product

• Gold: So Divine, Pearl Clitoral Suction Stimulator
• Silver: SBC, Lotus Flower Intimate Moisturiser
• Bronze: purolabs, Meno Complex
• Highly Commended: ASTROGLIDE, SPRAY 'N GLIDE

Hair Care 

Best New Hair and Scalp Product

• Gold: PATRICE MULATO, ORIGINE KERATINE Deep Reconstruction Ritual
• Silver: CETUEM HCR GOLD, HAIR AND SCALP MULTIVITAMIN TREATMENT
• Bronze: K18 BIOMIMETIC HAIRSCIENCE, leave-in molecular repair hair mask
• Highly Commended: uklash, Hair Growth Serum

Best New Hair Styling Product

• Gold: PALMER'S COCONUT OIL FORMULA, MOISTURE BOOST LEAVE-IN CONDITIONER
• Silver: Rossano Ferretti Parma, Favoloso PERFECT CURLS ENHANCING SERUM
• Bronze: glaze, SUPER COLOR CONDITIONING GLOSS 'Chocolate Gleam'
• Highly Commended: PALMER'S OLIVE OIL FORMULA, SHINE THERAPY LEAVE-IN CONDITIONER

Best New Textured Hair Product

• Gold: FYC, FOR YOUR CURLS GENTLE & NOURISHING SHAMPOO
• Silver: THE CURL COMPANY, MORINGA STYLING OIL
• Bronze: Rossano Ferretti Parma, Favoloso STYLE & SHINE POMADE
• Highly Commended: KLORANE, 3-in-1 REPAIRING MASK

Natural & Organic 

Best New Natural Face Product

• Gold: Cocunat, THE CURE
• Silver: BEAUTYPRO, NIACINAMIDE DAILY SERUM
• Bronze: ANI SKINCARE, Rose & Geranium Face Oil
• Highly Commended: natural organic family, ORGANIC CLEANSING BALM

Best New Natural Hair or Body Product

• Gold: delhicious, MIGH-TEA MOISTURE BODY BALM
• Siler: KLORANE, Cupuacu REPAIR Conditioner
• Bronze: WILD SCIENCE LAB, SMOOTH MOVE Bond Restructure Conditioner
• Highly Commended: Dr. Lipp, ALL WAYS 100% natural all over daily wash

Best New Certified Organic Product

• Gold: PENNY BLACK ORGANIC, VITALITY SHAMPOO
• Silver: TROPIC, FRESH WAVES balancing moisturiser
• Bronze: Tan ORGANIC, INSTANT TAN MATTE FINISH
• Highly Commended: mokosh, KAKADU PLUM REVIVAL MASK

Male Grooming

Best New Male Face Product

• Gold: BARBER PRO, BLEMISH CONTROL FACE SERUM
• Silver: SHAKEUP COSMETICS, FACE 4WARD PRO-YOUTH SERUM
• Bronze: WAR PAINT, CONCEALER PEN
• Highly Commended: Jack Black, ACNE REMEDY Clearing Spot Fix

Best New Male Hair & Body Product

• Gold: MESSIAH and EVE, BODY CREAM .01
• Silver: ejove MEN, ALOE VERA After Shave
• Bronze: BOA, HEMP DUO, Hemp Oil Hemp Water
• Highly Commended: BARBER PRO, WARMING EYE MASK

Make-Up

Best New Lip Product

• Gold: Eye Care Cosmetics, NOURISHING LIP BALM
• Silver: PROJECT LIP: PLUMP & FILL LIP LINER
• Bronze: MARY KAY, Supreme Hydrating Lipstick
• Highly Commended: ARTISTRY, Go Vibrant Lipstick

Best New Eye or Brows Product

• Gold: uklash, Eyelash Serum
• Silver: LOLA'S LASHES, L.W.I HYBRID MAGNETIC LASH KIT
• Bronze: MARY KAY, LASH LOVE FANOMARA mascara
• Highly Commended: Eye Care Cosmetics, INTENSE MASCARA REGARD XXL

Best New Complexion Product

• Gold: ROSE INC, SKIN ENHANCE LUMINOUS TINTED SERUM
• Silver: BEAU BAKERS CO, Longwear Matte Foundation
• Bronze: iS CLINICAL, PerfecTint POWDER SPF 40
• Highly Commended: Nu Skin, Nu Colour Bioadaptive* BB+ Skin Loving Foundation

Sustainable Beauty

Best New Sustainable Product

• Gold: KinKind, REVEAL me! BODYSCRUB BAR
• Silver: Awake organics, Caffeine + Rosemary Shampoo
• Bronze: BEAUTY KITCHEN, SEAHORSE PLANKTON+ ORGANIC FACIAL CLEANSING BAR
• Highly Commended: FAITH IN NATURE, LAVENDER & GERANIUM SHAMPOO

Beauty Tool 

Best New Beauty Tool or Device

• Gold: Nu Skin, ageLOC Boost system
• Silver: OPATRA LONDON, Dermisonic II
• Bronze: AMORY LONDON, INFRARED HAIR STRAIGHTENER
• Highly Commended: brush works, Face Sculpting Zinc Roller

The theme for the prestigious event was a Regal Affair

Fragrance 

Best New Mass Fragrance

• Gold: MISS KAY., MISS KAY Fragrances
• Silver: YARDLEY LONDON, MAGNOLIA & FIG EAU DE TOILETTE
• Bronze: SARAH JESSICA PARKER, LOVELY LIGHTS
• Highly Commended: MISSGUIDED, babe heat

Best New Luxury or Niche Fragrance

• Gold: MOLTON BROWN, DELICIOUS RHUBARB & ROSE
• Silver: MAISON CRIVELLI, HIBISCUS MAHAJAD
• Bronze: Juliette has a gun, MAGNOLIA BLISS
• Highly Commended: KIMONO VERT, Art de Parfum

Best New Home Fragrance

• Gold: MAISON FRANCIS KURKDJIAN, OUD SATIN MOOD CANDLE
• Silver: URBAN APOTHECARY, OUDH GERANIUM LUXURY ROOM SPRAY
• Bronze: senti HOME FRAGRANCE, The Little Orchid
• Highly Commended: Juliette Has A Gun, NOT A Collection

Outstanding Achievement

Best New Design and Packaging Product

• Gold: REMINGTON, PROLUXE YOU ADAPTIVE HAIRDRYER
• Silver: I LOVE WELLNESS, Sleep Collection Packaging
• Bronze: INIKA ORGANIC
• Highly Commended: BARBER PRO, ADVENT CALENDAR, Christmas 2021

Retailer of The Year

• Gold: eBay
• Silver: Face the Future
• Highly Commended: The Perfume Shop

Best New British Brand

• Gold: MESSIAH and EVE
• Silver: Byoma
• Bronze: ARKIVE By Adam Reed
• Highly Commended: T.H.O.M.

2022 Achiever’s Award – Editor’s Pick

Jo Jones & Sali Hughes, Beauty Banks

Sali Hughes (left) and Jo Jones, co-founders of Beauty Banks