Pure Beauty

Procos gets flexible with Yoga boxes for e-commerce

By Austyn King | Published: 5-Nov-2020

The German luxury packaging company's boxes are made from 100% recyclable cardboard and designed to create an enhanced opening experience

Procos, the Germany-based high end packaging company, is offering beauty brands a flexible packaging solution for the gifting season with its Yoga boxes, designed for e-commerce.

Said to provide a new shopping experience for consumers, the Yoga and Yoga Light boxes are named for their flexibility, which allows them to be shipped to clients flat to save space and then assembled before being shipped to the end user, as well as providing an enhanced experience for customers when unboxing items they have ordered online.

Each box consists of two parts: an simple outer shipping box made from corrugated cardboard, which can then be customised with the client's desired colours, patterns and prints; and a contrasting gift-like inner box which houses the product, and can be embossed, photo printed and given a matte or glossy finish.

They are designed to create a unique customer experience for e-commerce purchases, as after opening the initial packaging customers can discover their products in the more elaborate second box, enhancing the opening experience, according to the company.

In addition, the boxes are made from 100% recyclable material, are available in a range of sizes and can also be used as gift boxes for retail.

Specialising in bespoke carrier bags, rigid and foldable boxes, Procos has previously created packaging for a variety of high end beauty and fragrance brands, including Diptyque and YSL.

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