In what can only be described as a turbulent year for the beauty sector, as the world strives to find its 'new normal' amid the uncertainty brought on by the Covid-19 pandemic, it is safe to say consumers may be taking comfort in the little luxuries now more than ever – and perhaps one of the truly timeless experiences is the joy of opening up an exquisitely packaged fragrance or cosmetics gift.
This year, packaging manufacturers are rising to the challenge of not only creating beautiful festive boxes and coffrets, but adapting to their clients' shifting needs.
A key element in beauty packaging is the opening or 'reveal' experience, which both serves to confirm to consumers the appropriateness of their purchase as well as
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.