Perfect Corp collaborates with Paramount on interactive ‘Like a Boss’ beauty app

By Becky Bargh | Published: 15-Jan-2020

Through the app customers will be able to virtually try-on looks from the beauty-themed film starring Tiffany Haddish, Rose Bryne and Salma Hayek

The company behind AI beauty app YouCam Makeup, Perfect Corp, has released a new interactive app dedicated to recreating looks from the new US film Like a Boss.

The Paramount Pictures production stars Tiffany Haddish and Rose Brynel playing best friends Mia and Mel, who decide to launch their own beauty company.

Through the app, customers can virtually try-on beauty looks sported by the two characters, as well as make-up worn by Salma Hayek who plays Claire Luna.

“We are so excited to partner with Paramount Pictures to bring this beauty-based film to life through interactive AR and AI virtual try-on featuring the looks of the Like a Boss leading actresses,” said Perfect Corp’s founder and CEO Alice Chang.

“It was a natural fit to collaborate Like a Boss and bring a film so deeply rooted in the beauty industry to life in such a fun, engaging and interactive new way.”

Perfect Corp previously worked with production company NBC Universal on an interactive beauty app inspired by Hollywood musical comedy Pitch Perfect 3.

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