Space NK has joined forces with viral plush toymaker Jellycat to create a limited-edition bag charm to mark the launch of its new London, UK, flagship.
The palm-sized Amuseables Space NK Bag Charm resembles the British beauty retailer’s signature shopping bag and “is perfectly proportioned to tuck away a lip gloss”.
The collaboration between the “two iconic British brands” will make its debut at the opening of Space NK’s new London flagship on Oxford Street on 8 August.
“I could not be prouder that we have brought two such iconic brands together in time for the opening of our Oxford Street store,” said Sophie Wayman, Space NK’s Skin, Hair and Own Brand Category Director.
“Working with Jellycat to create something special for our customers is nothing short of a career highlight.”
Jellycat has become a cool girl accessory in the past year, with more than two million followers on TikTok and 2.2 million on Instagram.
The Amuseables Space NK Bag Charm features Jellycat’s distinctive smile, luxurious fabric, soft handles and cosy cord boots.
There will be a limited number of the charms available – one per customer while stocks last.
Following the exclusive launch at Space NK Oxford Street, the bag charm will then be available at all the beauty retailer's UK stores from September.
These will also be limited to one per customer.
Space NK was recently acquired by US retail giant Ulta Beauty, with sources placing the cost of the acquisition to be more than £300m.