Peppermint tipped as next big male fragrance trend

Published: 15-Jun-2015

The scent makes men feel refreshed and energised

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Peppermint could be the next big trend in male fragrance, according to new Datamonitor findings.

The Datamonitor Consumer's 2015 Q2 survey revealed that peppermint was the most popular fragrance for making men feel refreshed, with a total of 45% of men globally selecting this response. Jamie Mills, Associate Analyst at Datamonitor, said: “Men also responded positively to this fragrance in terms of feeling energised with a total of 29% of men choosing this response.”

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