Solid cosmetics are becoming popular because they match the recent eco-consciousness trend
These cosmetics contain no or much less water compared to typical liquid cosmetics and don’t need plastic package. From this kind of circumstance, shampoo bar formula’s need is increasing more than before. There are some shampoo bar products sold in personal care market, but most of them don’t have repairing ingredients for hair care because of too much focus on just earth-friendly surface.
Moreover, shampoo bar tends to become poor foaming during washing and not good sensory texture during washing away. To solve these problems, we developed a new reference formula “Botanical Repair Shampoo Bar.”
PhytoCuticleTM - Biomimetic hair conditioning ingredient that mimics the cuticle structure
PromoisTM WJ-SP - Botanical Keratin; Repairing and strengthening hair like keratin