Natural beauty favoured by more French consumers than ever

Survey by Birchbox found that 91% of consumers are now interested in natural beauty

French women are increasingly interested in natural beauty products, according to a survey carried out by beauty box company Birchbox.

It found that half of the respondents favour less toxic cosmetics for the environment, and a third are trying to cut the number of products in their bathroom.

In the survey, which was carried out in February among 751 French women, only 9% of respondents said they weren’t interested in green beauty products.

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