Molton Brown has sealed a new partnership deal with Amazon.
The luxury British brand has made the strategic move in an attempt to interact with a younger audience.
The partnership will offer customers access to an assortment of best-selling Molton Brown products across all of its categories, including: body care, fragrances and Christmas items.
“The beauty retail scene is fast-moving and the younger, mobile-savvy generation of customers we want to tap into is, unsurprisingly, shopping heavily on Amazon for luxury goods,” said Beatrice Descorps, Global Vice-President, Marketing at Molton Brown.
“With services such as Fresh, Prime, Prime Now, Fire TV, Echo etc. Amazon has become a reference for innovation online; and as a business that shares this pioneering mindset, Molton Brown naturally wants to be part of this exciting journey.”