Melted iceberg serum? How water became a luxury commodity in beauty

By Sarah Parsons 31-Mar-2020

A wave of new launches indicates that tap water is no longer enough in beauty NPD

Melted iceberg serum? How water became a luxury commodity in beauty

Consumers are used to choosing between "still, sparkling or tap", but what about Canadian iceberg, Light Water or shungite distilled?

Regular water is no longer enough for...

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