Melted iceberg serum? How water became a luxury commodity in beauty

By Sarah Parsons | 31-Mar-2020
Ingredients Body Care Hair Care Male Grooming Skin Care Marketing

A wave of new launches indicates that tap water is no longer enough in beauty NPD

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Consumers are used to choosing between "still, sparkling or tap", but what about Canadian iceberg, Light Water or shungite distilled?

Regular water is no longer enough for

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