Pure Beauty

Meet the Buyer: Oh My Cream on its international expansion and second London store

By Alessandro Carrara | Published: 5-Dec-2022

Jessica Laason, Buying and Offer Director at Oh My Cream, on its UK expansion, the importance of bricks-and-mortar and pushing skin care innovations forward

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Found by Juliette Levy in 2013, French beauty player Oh My Cream has spent the last decade curating a collection of premium skin care products.

The brand boasts 22 stores across France and also sells through its D2C website, but in September 2022 Levy announced plans to expand her business internationally.

This saw the opening of Oh My Cream’s debut UK store at Notting Hill, London, in November.

But less than a month later, the beauty retailer has now cut the ribbon on its second physical store in the capital on King’s Road.

In this exclusive interview, Jessica Laason, Buying and Offer Director at Oh My Cream, talks to Cosmetics Business on its UK expansion and the importance it places on bricks-and-mortar.

What is your job role with Oh My Cream?

As the Buying and Offer Director of Oh My Cream I oversee the business’ assortment and offer strategy, and am in charge of sourcing the new hot brands that we sell in our stores and online.

I also manage Oh My Cream's performance and rentability.

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