Meet Thea: St. Tropez's new chatbot

The tanning brand's new Facebook Messenger service will help consumers find their perfect shade

St. Tropez has launched its first chatbot service.

The Facebook Messenger device has been named Thea, after the goddess of light in Greek mythology, and is designed to educate users on tanning.

St. Tropez has designed Thea to help customers find the right shade of tan by asking about the occasion they will be attending and the amount of prep time they have available.

Jacqueline Burchell, St.Tropez’s Global Marketing and Product Development Director, said: “We’re harnessing innovation and technology in a bid to seriously step up our social media engagement and help educate, inform and entertain consumers on self-tanning.”

St. Tropez has also revealed it will launch a smart mirror that will be integrated into the chatbot.

Consumers will be able to use the augmented reality technology to ‘try before they buy’.

“We realise our St.Tropez consumers are on these channels and with even more intelligent technology coming via augmented reality, we hope to encourage users to ‘try on’ their perfect tan by sharing a selfie with Thea,” Burchell added.

“The bot will be able to demonstrate, via Facebook Messenger, what any given shade will look like on their skin, which in turn will narrow the search for their ultimate tan”.

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