Meet Liberty’s new Head of Beauty

By Becky Bargh 25-May-2021

Now the head of one of the Britain's most iconic beauty retailers, Cosmetics Business asks Lucy McPhail what it takes to get stocked at the Regent Street favourite and the beauty categories she has her eye on right now

Lucy McPhail, Head of Beauty & Home, Liberty

Lucy McPhail, Head of Beauty & Home, Liberty

Since its inception in 1875, Liberty has been an icon of British beauty retailing. Its London flagship, a Tudor-revival building, stands out proud as a landmark feature in the city it calls home, and has a laudable cosmetics portfolio to match.

And this month, the Regent Street staple has seen an exchange of power for its top beauty buying role.

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Lucy McPhail has taken the reins of the high-end London darling, and fresh into her new role as Head of Beauty & Home, Cosmetics Business finds out from the former Harrods buyer which categories she has her eye on right now, and what it takes to land a space among the best in beauty.


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