Liberty, one of Britain's oldest department stores, has unveiled a magical theme for its annual Christmas window display.
The London flagship will undergo a makeover on 7 November in collaboration with Universal Pictures for the upcoming Wicked film.
"Liberty will dazzle the festive season with a celebration of Wicked’s epic tale of friendship, empowerment and defiance," said the 149-year-old retailer.
"Prepare to step into the unexpected and journey through the fantabulous land of Oz, brought to life at the heart of London’s Soho."
Starring Ariana Grande and Cynthia Erivo, Wicked will be released in cinemas from 22 November and is a prequel musical based loosely on the Wizard of Oz.
Liberty has also announced a retail deal with Grande's make-up brand REM Beauty.
In line with the Wicked campaign, a REM Beauty pop-up will also be unveiled in the Regent Street shop.
Liberty's homage to the upcoming film will include Art Deco and Art Nouveau references, key artistic references in the movie.
The relationship between Wicked's protagonists Elphaba and Glinda will be showcased in the windows through "delicate cherry blossoms, twisted wooden branches, and glimmering emeralds set against opalescent pink and green clouds," described Liberty.
As part of the 'Find Your Magic Within' theme, shoppers will also be able to purchase Oz-inspired products.
"Both Wicked and Liberty are steeped in rich storytelling, creativity and a spirit of individuality, which makes this partnership a perfect fit," said Sarah Coonan, Managing Director of Liberty.
"At Liberty, we have always championed the finest in art and design, and this collaboration allows us to showcase the magical synergy between Wicked's enchanting world and our own heritage of bold, imaginative expression."
