The global male grooming brand described its sports partnerships as ‘integral’ to the business
Male grooming brand Manscaped has continued its sponsorship spree with a new UK partnership deal.
The new link up with English football club Wolverhampton Wanderers, better known as Wolves, will see players sporting the brand’s logo and website at home games and drive awareness with TV broadcasts.
Promotional content is also expected to appear on both groups’ social media channels, as well as Wolves’ TV and app.
The UK partnership comes six months after the brand announced its expansion into the UK market.
“As we continue to expand internationally, a diversified sports partnership roster plays an integral part in the growth model,” said Joey Kovac, Manscaped’s Senior Director of Marketing.
“This division of our company has a proven track record of driving widespread brand awareness for both Manscaped and our partners.
“We anticipate the same excitement to drive success given the undeniable hype and fandom surrounding the Wolves. We’re honoured to be part of the pack.”
In 2020 Manscaped announced a series of partnerships, including with non-profit organisation USA Cornhole in June.
Most recently, the brand joined forces with the Australian National Rugby League team, the Sydney Roosters.