Mallygirl is currently seeking a buyer and has issued a bid deadline of 3 June.
The Baltimore-based colour cosmetics brand, founded by Mally Roncal in 2005, generated more than $30m in annual sales last year. The company has an international presence with over 400,000 customers regularly buying products.
Mallygirl products currently retail through QVC and Ulta Beauty stores, as well as on its own website mallybeauty.com and via other ecommerce partners such as beauty.com. Distribution is completed from a leased 50,000sqft warehouse near Baltimore.
Roncal herself has built up a social media empire over the past decade and now has approximately 46.7K followers on Twitter and 60.3K followers on Instagram (correct at time of going to press). Over 1,000 colour skus are currently produced by the brand, with products including lipstick, lip gloss, nail polishes, highlighter and bronzer.
For more information on the sale, click here