MakeUp in Paris grows an Innovation Tree


France-based colour cosmetics trade event unveils new zone

MakeUp in Paris grows an Innovation Tree

Following a successful introduction at MakeUp in Seoul, the MakeUp in Paris show, which takes place 18-19 June, will introduce its Innovation Tree concept to highlight the most innovative new make-up products. A total of 34 exhibiting companies representing a total of 73 products across all areas of the make-up segment: foundation, lips eyes and so on. More than 20 presentations are from the packaging category, while 11 lines will come from the full service category. There will also be an emphasis on accessories including brushes.

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MakeUp in Paris is located at Carousel Du Louvre in Paris.