M&H presents the Next big thing in photo-realism

Published: 3-Mar-2011
Packaging

M&H Plastics has collaborated with Next Retail Ltd and contract manufacturer Swallowfield to create a new look tube for Miss N Cleansing Body Wash. The 50mm tube features a life-like textured fabric patch, which was achieved using M&H’s new print technology offering photo-realistic images printed directly onto tubes. This, says M&H, was carried out in-house on its hybrid press, which uses flexographic and silkscreen technology.

The tube also incorporates a gold foil-blocked glitter effect and is sealed with a gold screw-on cap.

Next Retail’s Dave Smith described the fruit-scented, moisturising body wash as “a stunning finished product which will generate impulse purchase”.
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