One year on from the UK’s first nationwide lockdown, it remains an understatement to say that the Covid-19 pandemic has transformed the beauty and personal care landscape irrevocably.
With hygiene at the forefront of consumers’ concerns, brands have raced to meet the unprecedented demand for hand sanitiser and cleansing products while simultaneously providing comfort and self-care moments at home for those customers struggling with Covid-induced stress or missing their monthly spa appointments.
Perhaps one of the most crucial lessons the industry can take away from the last 12 months is the importance of versatility: brands must adapt to survive, embrace these new opportunities or risk being left behind.
As a result, an increasing number of brands have turned to multi-tasking foam formulations for their beauty, bath and shower offerings – and fortunately, help is at hand from the packaging industry to offer the most efficient and hygienic dispensing methods.
“Consumers are looking for new daily cocooning experiences,” Sabine Marchan, Senior Strategic Marketing Manager at Aptar Beauty + Home, tells Cosmetics Business, and foamers offer a soft, “cloud-like” texture with