Lush reopens Lush Kitchen with first-ever subscription box

The Lush Kitchen Subscription Box will allow consumers to vote on their favourite products to be included in the monthly selection

Ethical beauty brand Lush is delivering a taste of fresh wellbeing direct to consumers with the launch of its first-ever subscription box.

Containing 4-5 exclusive products, the monthly Lush Kitchen Subscription Box will feature products chosen by subscribers, allowing them to vote on their favourites from a changing monthly menu, as well as those selected by the brand.

In addition to receiving the box, those who sign up will become members of the Lush Kitchen community, which according to the brand will grant them “exclusive access to the Lush world”, with more details to be revealed soon.

Jack Constantine, Chief Digital Officer at Lush, said: “I love building strong relationships and conversations with the Lush community online and the Lush Kitchen Box is the perfect way to do that.

“It’s so exciting to be on the pulse of the community, reacting to their feedback and coming up with twists on old classics or new ideas that Lush can produce and the customers love.”

The launch follows the brand's decision to discontinue 150 products, including bath bombs, make-up, body and hair care skus, in order to focus on delivering better results with fewer products.

However, Lush has said its Lush Kitchen Subscription Box will contain some of its old favourite products and give consumers a chance to vote on its contents, which could result in the return of discontinued products.

The subscription box also marks the return of the Lush Kitchen concept, which opened in 2014 and provided small batches of limited edition products online daily.

Aiming to offer fans a glimpse into the inner workings of the factory and how Lush workers crafted products by hand, the previous format closed its doors in 2017.

Consumers can now sign up via the brand's website to receive the Lush Kitchen Subscription Box for £35 a month plus shipping costs.

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