Pure Beauty

Lush brings Snow Fairy magic to London with automated pop-up

By Austyn King | Published: 26-Jul-2022

Customers will be able to shop gifts and products from the festive favourite ahead of its official Christmas 2022 launch in September

Snow Fairy products at Lush's Oxford Street flagship, London

Lush is bringing a touch of Christmas early this year with its new Snow Fairy pop-up in London's Coal Drops Yard, UK.

Open for two weeks next month, the festive redesign of the ethical beauty brand's automated vending machine will allow beauty fans to shop a selection of its seasonal Snow Fairy gifts and products 24 hours a day.

Customers will be able to purchase the likes of Snow Fairy body spray, shower gel and bath bombs, ahead of the official launch of Lush's Christmas 2022 range later this September.

“Lush has always strived to dazzle our customers, from our product innovations through to bringing our core values into every aspect of our retailing,” said Lush retail team member Charlotte Howe.

“Using the highest quality of automated retail machines with our partner, Anmac, we are able to surprise and delight with a micro-store that is open 24 hours a day.

“It is a retail theatre that never sleeps, and this time we are bringing our superfans exclusive and unlimited access to our Snow Fairy range before its official launch date.”

More on Lush's retail renovations:

The pop-up is the latest theming after Lush first unveiled its 24-hour automated vending machine in April, which has been designed to offer customers a 360º retail experience and is said to run on a low energy output.

The Snow Fairy pop-up will be open between 6-21 August.

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