Land a brand partnership with beauty retailer Skincity


Cosmetics Business finds out from Skincity's Head of Procurement and Portfolio how to land a deal on its website

Erica Josjo

Following a recent study that customers are unlikely to buy new brands online, getting a space on the virtual beauty shelf with a trusted beauty retailer is vital to ensure visibility while bricks-and-mortar stores are shuttered due to Covid-19.

In this exclusive Q&A with Skincity's Head of Procurement and Portfolio, Erica Josjo, Cosmetics Business finds out what's most important to beauty shoppers and the brands she wants to sign.

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Plus, she talks through her her big trend for 2021.


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