L’Oréal's Thayers unveils Gen Z rebrand with ‘WTF Is A Toner?’ pop-up

By Amanda Pauley | Published: 1-Aug-2023

The facial toner specialists and natural skin care brand will debut its new look at two pop-ups in London this month

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L’Oréal's Thayers Natural Remedies has rebranded in a bid to win over Gen Z. 

The modernised redesign is a result of Gen Z driving sales for its best-selling product Witch Hazel Aloe Vera Formula Facial Toner, said Thayers. 

The new look includes

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