L’Oréal Professionnel wages war on breakage with new Metal Detox line

By Becky Bargh 1-Jul-2021

Formulated with Glicoamine, the pre-treatment and at-home products neutralise excess copper in the hair to prevent hair from weakening

In a bid to improve customers’ hair following lightening or peroxide treatments, L’Oréal Professionnel Paris has introduced its Metal Detox hair care product line.

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Seven years in the making, the skus, developed by...

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