Pure Beauty

L'Occitane opens boutique in iconic Battersea Power Station

By Jo Allen | Published: 18-Oct-2022

The retailer designed in its new refill fountain and bottling station as a priority

L'Occitane is the latest beauty brand to announce the launch of a new boutique in Battersea Power Station, the south London shopping and leisure complex that opened last week.

The L'Occitane boutique features sustainability installations including the brand's new refill fountain, bottling station and its in-store recycling services.

The refill fountain is available for refills of five of L'Occitane's most popular products including Almond Shower Gel, Classic Verbena Shower Gel as well as a liquid soap, shampoo and conditioner sku.

Customers can select the product of their choice and choose from two refill sizes by bringing in an empty bottle or purchasing L’Occitane's Forever Bottle.

The boutique is decorated with L'Occitane's signature sunshine yellow hue and is said to take inspiration from Mediterranean terraced gardens with a warm, natural and rustic feel.

Positioned next to Apple's new European Headquarters, L'Occitane's new boutique joins several other beauty brands who have opened stores in the iconic landmark, including Rituals' first UK flagship, Space NK, The Body Shop, Kiehl's, Aesop, MAC Cosmetics, Jo Malone London and Penhaligon's.

The decommissioned power station reopened on 14 October following a decade of restoration.


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