Kérastase develops new line to tackle hair loss

The products are said to protect against external stresses that are known to cause hair breakage, such as pollution and styling

Premium hair care brand Kérastase has launched a new range of products designed to help tackle hair loss.

According to the brand, hair strands commonly fall from root as part of the hair cycle and break off can break off mid-shaft due to external stresses, such as pollution, and styling.

In response, Kérestase has created its Genesis range featuring seven products that are blended with edelweiss native cells, ginger root and aminexil 1.5% to treat weakened or hair that is prone to falling out.

This includes two Anti Hair-Fall Fortifying Shampoos, for thick and fine hair, an Anti Hair-Fall Fortifying Conditioner, Intense Fortifying Masque, Fortifying Blow-Dry Fluid, Fortifying Cure solution and Daily Anti-Hair-Fall Fortifying Serum (from £23.90).

Kérastase has also developed a new fragrance for the line featuring bergamot, lime, rose, vetiver and musk.

Customers can shop the range online and from selected professional salons.

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