Jennifer Lopez has exclusively partnered with Designer Parfums to relaunch her fragrance franchise.
Announced today, the actress will work alongside the fragrance creation company to deliver an updated brand innovation and strategy to drive global growth for the Lopez brand.
In 2003, Lopez originally partnered with Coty to launch her debut fragrance, Glow by JLo and 23 additional scents.
The actress and singer is attributed with ushering in the trend for celebrity fragrances.
"Jennifer has always had a clear vision when it comes to her fragrance, knowing trends and delivering scents the public love, all while encompasses her authenticity and vision," said Dilesh Mehta.
"The teams at Designer Parfums are hugely excited to be working with Jennifer and her team and having a long, successful and beautifully scented partnership."
Designer Parfums' has revealed that the Lopez fragrance brand will be positioned in the Europe, US, Asia and the Middle East.
"Developing my fragrance line has been a uniquely rewarding creative experience. I am excited to work with Designer Parfums to continue the expansion of my Jennifer Lopez Fragrance House," said Jennifer Lopez.
