Designer Parfums announces leadership changes

The UK-based company holds the fragrance licenses for Playboy, Cerruti 1881 and Ghost

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Designer Parfums acquired the Playboy fragrance license from Coty in May

Designer Parfums acquired the Playboy fragrance license from Coty in May

Designer Parfums has announced a host of leadership changes to its organisation, in a bid to streamline operations, develop its portfolio of brands and expand its global footprint.

The UK-based company has appointed Santiago Alvarez to the newly-created role of Chief Operating Officer.

Most recently serving as

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