Snapped up by Net-a-Porter.com just two months after its debut launch, Aurelia Probiotic Skincare has gone from strength to strength, securing not just the interest of retailers but a loyal consumer following. Founder Claire Vero speaks to Cosmetic News Weekly about the brands foundations and future goals
What was the original inspiration/thought process behind Aurelia Probiotic Skincare?
During my late 20s and early 30s, my skin started to change and I realised that I needed to 'step up' my skin care routine. I had a long list of benefits that I was looking for but not one brand stood out for me and offered results but in a natural formulation. At the time I was working in dermatology for one of the biggest pharmaceutical companies, alongside dermatologists and with patients with chronic skin conditions. Probiotics had played a big part in their treatment, which I found fascinating. I started researching the benefits of probiotics in reducing inflammation, one of the main causes of premature skin ageing, and I sought technology which enabled them to be used on skin everyday. I also wanted the brand to be a completely indulgent experience so I sought out the most luxurious and beneficial botanicals to use across the range and created essential oil blends to fragrance the range. This resulted in Aurelia Probiotic Skincare being all about science, nature and luxury.