LipoTrue would like to guide you through the exciting D/scover, Develop and Del/ver of two of the most innovative active ingredients yet to be seen in the market: a cyclic peptide and a total vertically integrated active ingredient form marine origin
As we age, skintropy, the chaos in our skin, increases. Hence, there is an impairment of proper protein folding ending in stress in the cell’s endoplasmic reticulum. Skintropy increases during the day due to gravity and our facial expressions leading to a fluctuation of wrinkles that they call the Wrinkle’s Daily Cycle (WDC) that results in more pronounced wrinkles in the evening. Poptide™ is a cyclic peptide that organises skintropy improving protein folding and improving the wrinkle daily fluctuation making the skin pop all day long.
Innovation in the beauty industry can come from a variety of sources, and LipoTrue's latest breakthrough proves just that with V/WA™ which has been short-listed for Best Ingredient at the in-cosmetics Global Awards.
V/WA™ is a fully vertically integrated product, completely controlling the three key steps of the process: D/scover, Develop and Del/ver. V/WA™ is the active ingredient obtained from the fermentation of a newly identified Alteromonas species: Alteromonas lipotrueae. V/WA™ relaxes expression wrinkles acting along the three steps of neuromuscular communication: neuritogenesis and neuronal migration, synaptic vesicles recycling and muscle contraction. V/WA™ smoothed wrinkles on crow’s feet, the forehead and even those challenging hidden wrinkles that are revealed to the world when smiling or frowning.
From the discovery of a new microorganism, through the development of a new active ingredient to the delivery of a novel approach for expression wrinkles.
LipoTrue™ moves a step up into the world of technologies, developing novel active ingredients by acting as a central R&D engine integrating high technological platforms.
These high-tech platforms that LipoTrue manages for the rapid generation of the next active ingredients are: the use of Wild Plants as Biofactories for synthetic proteins synthesis, Big Data Analytics, in silico and biomimetic design of new peptides, Marine bio-research and LipoTrue Greenbeat™. LipoTrue™ is a new project with a solid scientific team of 30 multidisciplinary specialists, with an average cosmetic experience of more than 10 years.