The new Gen Z favourite social media app promises authentic and spontaneous content, but how can brands integrate the image-sharing platform into their marketing strategies?
BeReal is the latest image-sharing app to captivate Gen Z consumers. The French social media platform gives users a randomly selected two-minute window every day to post 'authentic' and spontaneous photos.
Designed to be an 'anti-Instagram', BeReal claims to help users "discover who your friends really are in their daily life".
But as the app garners in popularity, what does it mean for beauty businesses?
Christina Miller, Head of Social at customer experience agency VMLY&R and Becky Shepherd, Director of social media agency Swwim, explains how marketers can use the 'authentic' social media app and explores whether it has staying power.
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