Tinni Guha Roy
The Instagram influencer market size is currently $1bn. That figure is set to double by 2019, but when there's a trend, there will (unfortunately) always be fakes.
Think knock-off Louis Vuitton handbags in the noughties and the discovery of counterfeit Kylie Cosmetics lip kits earlier this year.
But it's not just products that fraudsters have found a way to replicate: fake social media influencers are on the rise too. This summer, one marketing agency revealed how easy it was to create a profile using a few stock images and $300.
Tinni Guha Roy is Head of Digital at social media agency Access Brand Communications. Here, she reveals to Cosmetics Business the key tells when it comes to fake influencer profiles and what the problem means for the beauty industry.
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.
