How can Twitter’s new shopping model benefit beauty businesses?

By Becky Bargh | Published: 2-Aug-2021
Retail Marketing

Social media site catches up with competitors to launch Shop Module selling pilot

You need to be a subscriber to read this article.
Click here to find out more.

After stepping back from its online shopping pursuits, social media platform Twitter has rejoined its competitors on the social shopping hype.

As of last week, the Facebook-owned platform launched a pilot of its Shop Module feature, in which businesses can s

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • Meta Platforms
See more

You may also like

Media

Instagram backpedals on 'TikTok-style' design overhaul following critical backlash

Read more
Kylie Jenner, Kim Kardashian and James Charles were among the top celebrities and influencers condemning the proposed changes

Trending Articles

  1. Chanel N°5 unveils new campaign starring Margot Robbie and Jacob Elordi Margot Robbie succeeds Marion Cotillard as the new face of fragrance
  2. Justmylook Celebrates 10th Anniversary with a Night of Beauty and Celebration Leading online beauty retailer Justmylook marked its 10th anniversary last Thursday with a glamorous evening celebrating a decade of success
  3. Lush accused of exploiting freelance workers during Christmas rush Flexi work apps promoted by TikTok influencers are being alleged to lack basic employment rights
  4. Matilda Djerf responds to toxic workplace allegations The influencer says she was ‘not ready’ to lead Djerf Avenue but takes responsibility for toxic workplace environment
  5. Cosmetics Business predicts 5 top beauty trends of 2025 in new report Preventative skin care, eyeshadow's bold return, beauty's big rebellion and more: we reveal how beauty will evolve in 2025

Upcoming event

Launch Lab: Future-Forward Cosmetics – Beyond Packaging 2025 - WEBINAR

17 January 2025 See all

You may also like

Media

Instagram backpedals on 'TikTok-style' design overhaul following critical backlash

Kylie Jenner, Kim Kardashian and James Charles were among the top celebrities and influencers condemning the proposed changes
Marketing

Consumers' most popular social media platforms revealed

YouTube, Instagram and Facebook were among consumers' platforms of choice, driven by influencer marketing and social selling
You need to be a subscriber to read this article.
Click here to find out more.
Marketing

Immersed in the metaverse: How can beauty brands and PRs create meaningful experiences?

The metaverse is presenting opportunities not just for beauty brands, but PRs too
You need to be a subscriber to read this article.
Click here to find out more.
Sustainability

How beauty brands can create ethical NFTs

Amar Singh, the activist gallerist-turned-NFT entrepreneur, helps luxury beauty houses tap into the digital art craze while tackling social issues
Marketing

Lush goes antisocial: Beauty brand turns off 4 major social media channels

Lush turns back on Facebook, Instagram, Snapchat and TikTok until bosses provide better safety measures for users
Marketing

Is Harry Styles launching a beauty brand called Pleasing?

According to fans of the former One Direction singer, Styles is set to launch his own personal care brand Pleasing on 29 November
You need to be a subscriber to read this article.
Click here to find out more.
Retail

The social experiment: How to create an effective social selling strategy

As social media continues to change the way we buy, it’s time to take a look at exactly how the beauty industry can become part of the social shopping revolution, writes Alistair Fitch, co-founder & Managing Director at digital creative agency Digital Natives
Subscribe now