How to master a smooth and close shave


Give your customers the right tools so they can master their closest shave yet

Pure Beauty speaks to the experts to help your male customers achieve their closest shave yet.

Step 1: Don't rush

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Artistic barber and male grooming expert Carmelo Guastella says an extra five minutes can make a huge difference to a man’s shave. Advise customers to use the extra time to exfoliate their face with a face scrub, as this will remove any dead skin cells and give a closer shave. The Liz Earle For Men Face Scrub has been designed to clear blocked pores and bumps. It contains eucalyptus essential oil, plus exfoliating pumice and jojoba beads to buff away dead skin cells for healthier-looking, smooth skin. RRP from £8.75, Liz Earle Beauty Co.,


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