Following a successful career buying career at John Lewis and notonthehighstreet.com, Rebecca Saunders founded Seekology in 2019 as a concept store for fledgling brands to find a place on-shelf.
A firm believer in bricks-and-mortar, she extended her retail presence by partnering with wellbeing space bhuti on a new retail destination to complement its original location in Richmond, London, and has garnered the interest of more than 80 brands in just over a year of trading.
But with a carefully curated selection of brands, Saunders is a tough buyer to impress, only taking on board around 10% of the brands that approach her.
So what does it take for an up-and-coming beauty brand to land a space with the best in indie beauty? Cosmetics Business finds out.