How brands are blazing the ‘green’ trail in the beauty subscription market

Beauty subscriptions are finding their way through more letter boxes than ever before, but what are the impacts of these bundles of beauty joy on the environment? Rich Quelch, Global Head of Marketing at Lifestyle Packaging explains

US subscription box FabFitFun recently switched to a 100% PCR paper box

Rich Quelch

Findings by Cosmetics Business uncovered that, since the pandemic hit, 70% of customers who had not previously bought a subscription beauty box before said they would now consider signing up to one; while 31.7% who had bought a subscription box before had also signed up to one during the pandemic.

Some 69% of shoppers also agreed the culture towards subscription boxes has shifted since the Covid-19 pandemic began – but what impact is this revived love for ‘discovery boxes’ having on the environment?

Here, Rich Quelch, Global Head of Marketing at Lifestyle Packaging, explains the impacts of the booming beauty subscription market on the planet, and those leading the way in sustainability.

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