How Rituals is ramping up its ‘city first’ retail strategy

By Becky Bargh | 2-Nov-2021
Retail

Beauty brand has cut the ribbon on another new UK shopping destination, but eyes digital transformation

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Rituals is stepping up its ‘city first’ retail strategy as the beauty brand earmarks another UK shopping destination to open at Milton Keynes’ Centre:MK retail outlet this month.

The brand has been focused on broadening its bricks-and-mortar reach,

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