Exclusive: Rituals opens new London flagship to boost global brand strategy

By Alessandro Carrara | Published: 18-Sep-2023
Skin Care Retail

Cosmetics Business explores Rituals' new flagship Oxford Street outlet and what's next for the beauty brand's retail strategy

You need to be a subscriber to read this article.
Click here to find out more.

Rituals, the Dutch beauty brand, is setting its sights on bigger and better in 2023 after opening its new flagship store on Oxford Street.

For Penny Grivea, local country director of Rituals, the new space represents a tangible milestone for the business since it first launched into the country in 2004.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • Rituals Cosmetics
See more

You may also like

Retail

Rituals continues Asia expansion with Japanese distribution deal

Read more
The Dutch beauty brand opened its first store in Japan on 19 September in the Aoyama district of Tokyo

Trending Articles

  1. Justmylook Celebrates 10th Anniversary with a Night of Beauty and Celebration Leading online beauty retailer Justmylook marked its 10th anniversary last Thursday with a glamorous evening celebrating a decade of success
  2. Lush accused of exploiting freelance workers during Christmas rush Flexi work apps promoted by TikTok influencers are being alleged to lack basic employment rights
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Are Gen Z swapping 'baby Botox' for preventative skin care? A preventative approach to skin care, that prioritises skin health over skin perfection, is taking off among young consumers
  4. Tata Harper to step down as President of eponymous brand Shay Bennaim, former General Manager at Le Labo, will become Global Brand President, Tata Harper Skincare
  5. Cosmetics Business predicts 5 top beauty trends of 2025 in new report Preventative skin care, eyeshadow's bold return, beauty's big rebellion and more: we reveal how beauty will evolve in 2025

Upcoming event

Launch Lab: Future-Forward Cosmetics – Beyond Packaging 2025 - WEBINAR

17 January 2025 See all

You may also like

Retail

Rituals continues Asia expansion with Japanese distribution deal

The Dutch beauty brand opened its first store in Japan on 19 September in the Aoyama district of Tokyo
You need to be a subscriber to read this article.
Click here to find out more.
Hair Care

Cosmetics Business Picks: 8 new beauty picks to know this week

Cosmetics Business has rounded up eight new hair, fragrance and skin care launches which have caught our attention this week
You need to be a subscriber to read this article.
Click here to find out more.
Retail

‘The customer threw a candle at my colleague’: Beauty is facing a violent retail crime epidemic

Violent shoplifting crimes are soaring and more needs to be done to keep beauty industry’s retail workforce safe
Retail

Rituals UK Managing Director exits after nine years

Annemarie Forsyth, the UK and Ireland Managing Director for Victoria’s Secret, will take over from Penny Grivea as Managing Director in November
Retail

Rituals to open immersive Covent Garden pop-up which celebrates springtime

The space at the brand’s London store will showcase The Rituals of Sakura collection
Retail

Rituals to open 'wellbeing hub' store format in London

The Dutch beauty store chain is unveiling the new flagship at the new Battersea Power Station retail centre
You need to be a subscriber to read this article.
Click here to find out more.
Retail

How Rituals is ramping up its ‘city first’ retail strategy

Beauty brand has cut the ribbon on another new UK shopping destination, but eyes digital transformation
Subscribe now