How Rituals is ramping up its ‘city first’ retail strategy

By Becky Bargh | Published: 2-Nov-2021
Retail

Beauty brand has cut the ribbon on another new UK shopping destination, but eyes digital transformation

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How Rituals is ramping up its ‘city first’ retail strategy
Inside Rituals' Dutch store opened in 2020

Inside Rituals' Dutch store opened in 2020

Rituals is stepping up its ‘city first’ retail strategy as the beauty brand earmarks another UK shopping destination to open at Milton Keynes’ Centre:MK retail outlet this month.

The brand has been focused on broadening its bricks-and-mortar reach,

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