How Hailey Bieber mastered the art of beauty trend setting

By Alessandro Carrara | Published: 29-Aug-2023
Colour Cosmetics Skin Care Marketing

As Hailey Bieber’s strawberry girl and glazed donut trends dominate social media feeds, Cosmetics Business explore how the brand founder has become such an influential force in the beauty industry

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When it comes to being a trendsetter, there are not many figures in the beauty industry who can hold a candle to Hailey Bieber. 

Glazed donut nails and skin, latte make-up and cinnamon cookie butter hair are just a handful of the fun, food-themed trends that Bieber has championed over the past few years.

Her latest

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