How Hailey Bieber mastered the art of beauty trend setting

By Alessandro Carrara | Published: 29-Aug-2023

As Hailey Bieber’s strawberry girl and glazed donut trends dominate social media feeds, Cosmetics Business explore how the brand founder has become such an influential force in the beauty industry

You need to be a subscriber to read this article.
Click here to find out more.

When it comes to being a trendsetter, there are not many figures in the beauty industry who can hold a candle to Hailey Bieber. 

Glazed donut nails and skin, latte make-up and cinnamon cookie butter hair are just a handful of the fun, food-themed trends that Bieber has championed over the past few years.

Her latest

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

You may also like