High Definition, the UK company that created the High Definition Brows brand, has revealed details about expansion plans in India.
The company appears to be making strong inroads into the country by partnering with Mumbai-based MyGlamm, a professional beauty treatment company that operates an on-demand at-home service.
On a recent trip to India, High Definition trialled its brow treatments and were met with “queues of eager beauty lovers”, the company noted. Feedback was said to be “100% positive” among both consumers and beauty figureheads such as Beauty and Fashion Editors from Vogue India and Elle.
High Definition Founder Nilam Holmes-Patel said: “We are very excited about our collaboration with MyGlamm and to introduce the High Definition Group and specifically our famous brow treatment to Mumbai and Pune. We have ambitious plans to revolutionise the brow industry in India, as we have done in the UK. We selected MyGlamm from many other companies as the brand is known and loved in India, with premium offerings. We look forward to strengthening the relationship with this well respected and established company.”
Meanwhile, Darpan Sanghvi, Founder and CEO of MyGlamm, added: “At MyGlamm, beauty lies in the finer details. We believe a simple but effective treatment like High Definition Brows is the perfect addition to any person’s beauty regime. MyGlamm has exclusively brought the UK’s leading beauty brand to Mumbai and we are looking to launch this service for our other brands – Spa L’Occitane and Warren Tricomi Salons.”
