Herbal Essences unveils beach plastic hair care packaging

Published: 14-Mar-2019
Packaging Sustainability

New bio:renew collection will feature limited edition bottles developed with TerraCycle

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P&G-owned hair care brand, Herbal Essences has partnered with TerraCycle to create a recyclable shampoo and conditioner bottle made with 25% beach plastic.

The launch, which coincides with World Water Day on 22 March, follows the waste management firm’s tie up with Unilever’s REN brand for which it produces a recyclebale plastic bottle made from 20% reclaimed ocean plastic.

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  • Procter and Gamble
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