Herbal Essences unveils beach plastic hair care packaging

New bio:renew collection will feature limited edition bottles developed with TerraCycle

P&G-owned hair care brand, Herbal Essences has partnered with TerraCycle to create a recyclable shampoo and conditioner bottle made with 25% beach plastic.

The launch, which coincides with World Water Day on 22 March, follows the waste management firm’s tie up with Unilever’s REN brand for which it produces a recyclebale plastic bottle made from 20% reclaimed ocean plastic.

. . .

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.


Subscribe now to premium content on Cosmetics Business